• Contextual acceptance of insect-based foods 

      Motoki, Kosuke; Ishikawa, Shin-ichi; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2020)
      Insect-based foods have gained much attention as an alternative source of protein in recent years because of their high nutritional content and low production costs. However, consumer acceptance of insect-based foods still ...
    • Factors influencing the choice of beer: A review 

      Betancur, Maria Isabel; Motoki, Kosuke; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2020)
      Research on those variables that have been shown to influence the consumer’s choice of beer is reviewed. The focus is on the choice of whether to drink beer as opposed to a beverage from another category, and to a greater ...
    • Tasting names: Systematic investigations of taste-speech sounds associations 

      Motoki, Kosuke; Saito, Toshiki; Park, Jaewood; Velasco, Carlos; Spence, Charles; Sugiura, Motoaki (Journal article; Peer reviewed, 2019)
      Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of the previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ...