Browsing BI Open by Author "Marder, Ben"

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Augmented self - The effects of virtual face augmentation on consumers' self-concept

Javornik, Ana; Marder, Ben; Pizzetti, Marta; Warlop, Luk (Peer reviewed; Journal article, 2021)

Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how such sensory experiences affect consumer perception of the self, specifically the gap between actual ...
'What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being

Javornik, Ana; Marder, Ben; Barhorst, Jennifer Brannon; McLean, Graeme; Rogers, Yvonne; Marshall, Paul; Warlop, Luk (Journal article; Peer reviewed, 2021)

Augmented reality (AR) filters are a popular social media feature affording users a variety of visual effects. Despite their widespread use, no research to date has examined either ‘why’ people use them (i.e., motivations) ...