Browsing BI Open by Author "Leveque, Guillaume"
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The Credibility of Online Reviewers on Search, Experience and Credence Services
Rioufol, Aubin; Leveque, Guillaume (Master thesis, 2020)Checking online reviews before purchasing has become a no-brainer today, with 86% of consumers reading reviews before visiting a local business (BrightLocal, 2018). More than just a way of knowing what to expect, reviews ...