Blar i BI Open på forfatter "Larsen, Heidi"
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– Building Green Trust Through Advertising – How can companies build green trust through advertising in a world of greenwashing chaos? The moderating role of green involvement and green skepticism.
Larsen, Heidi; Samuelsen, Maria (Master thesis, 2022)The trend of companies implementing green marketing to differentiate their brands by turning towards environmental sustainability is increasing (Chen & Chang, 2012). However, not all green marketing claims accurately ...