Browsing BI Open by Author "LANDI, VINCENZO"
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The Effect of Functional, Symbolic and Experiential Framings on Attitudes Towards Luxury Fashion Products: A Comparative Study
LANDI, VINCENZO (Master thesis, 2020)The purpose of this research is to investigate how different value framings, namely functional, symbolic and experiential ones, influence Italian customers’ attitudes within the fashion luxury category.Moreover, the role ...