Browsing BI Open by Author "Kraus, Kalle"

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    • The marketing-accounting interface: problems and opportunities 

      Kraus, Kalle; Håkansson, Håkan; Lind, Johnny (Journal article; Peer reviewed, 2015)
      An important aim of this special issue is to contribute to the interdisciplinary research literature on marketing and accounting. This is important also from a practical point of view since both the marketing and accounting ...