Browsing BI Open by Author "Kraggerud, Hilde"

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Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of white cheeses

Veflen, Nina; Velasco, Carlos; Kraggerud, Hilde (Peer reviewed; Journal article, 2023)

This paper questions whether manufacturers can utilize visual packaging cues, in particular colours and shapes, to communicate the intrinsic attributes of cheeses. While the existence of crossmodal correspondences between ...