Browsing BI Open by Author "Knutsen, Sindre"
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The Spillouer Effect in The Dark Market
Haverstad, Erik; Knutsen, Sindre (Master thesis, 2022)This research aims to analyse and evaluate to what extent marketing of a company’s non-alcoholic beer influences customer purchase intention of the company’s alcoholic beer. Through a quantitative study, the collected data ... -
The spillover effect in the dark market
Haverstad, Erik; Knutsen, Sindre (Master thesis, 2022)This research aims to analyse and evaluate to what extent marketing of a company’s non-alcoholic beer influences customer purchase intention of the company’s alcoholic beer. Through a quantitative study, the collected data ...