Browsing BI Open by Author "Knöferle, Klemens"
Now showing items 1-11 of 11
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A large sample study on the influence of the multisensory environment on the wine drinking experience
Spence, Charles; Velasco, Carlos; Knöferle, Klemens (Journal article; Peer reviewed, 2015)Background: Researchers have demonstrated that a variety of visual factors, such as the colour and balance of the elements on a plate, can influence a diner’s perception of, and response to, food. Here, we report on a ... -
An upbeat crowd: Fast in-store music alleviates negative effects of high social density on customers’ spending
Knöferle, Klemens; Paus, Vilhelm Camillus; Vossen, Alexander (Journal article; Peer reviewed, 2017)Research suggests that in-store crowding can lower customers’ spending, thus limiting overall benefits of high store frequentation. Here, we propose that this negative effect can be mitigated by adjusting store ambiance, ... -
Multisensory Brand Search: How the Meaning of Sounds Guides Consumers’ Visual Attention
Knöferle, Klemens; Knöferle, Pia; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2016)Building on models of crossmodal attention, the present research proposes that brand search is inherently multisensory, in that the consumers’ visual search for a specific brand can be facilitated by semantically related ... -
Music to make your mouth water? Assessing the potential influence of sour music on salivation
Wang, Qian J.; Knöferle, Klemens; Spence, Charles (Journal article; Peer reviewed, 2017)People robustly associate various sound attributes with specific smells/tastes, and soundtracks that are associated with specific tastes can influence people’s evaluation of the taste of food and drink. However, it is ... -
Searching for flavor labels in food products: the influence of color-flavor congruence and association strength
Velasco, Carlos; Wan, Xiaoang; Knöferle, Klemens; Zhou, Xi; Salgado-Montejo, Alejandro; Spence, Charles (Journal article; Peer reviewed, 2015)Prior research provides robust support for the existence of a number of associations between colors and flavors. In the present study, we examined whether congruent (vs. incongruent) combinations of product packaging colors ... -
Social Power Increases Interoceptive Accuracy
Moeni-Jazani, Mehrad; De Molière, Laura; Gatti, Elia; Warlop, Luk; Knöferle, Klemens (Journal article; Peer reviewed, 2017)Building on recent psychological research showing that power increases self-focused attention, we propose that having power increases accuracy in perception of bodily signals, a phenomenon known as interoceptive accuracy. ... -
That sounds sweet: using cross-modal correspondences to communicate gustatory attributes
Knöferle, Klemens; Woods, Andy; Käppler, Florian; Spence, Charles (Journal article; Peer reviewed, 2015)Building on existing research into sound symbolism and crossmodal correspondences, this article proposes that crossmodal correspondences—systematic mappings between different sensory modalities—can be used to communicate ... -
Timing is everything: Onset timing moderates the crossmodal influence of background sound on taste perception
Wang, Qian Janice; Spence, Charles; Knöferle, Klemens (Journal article; Peer reviewed, 2020)Recent evidence demonstrates that the presentation of crossmodally corresponding auditory stimuli can modulate the taste and hedonic evaluation of various foods (an effect often called “sonic seasoning”). To further ... -
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi; Knöferle, Klemens; Warlop, Luk (Peer reviewed; Journal article, 2023)An online experiment and a large-scale correlational study show that the effects of a humor appeal in product advertising go beyond consumers’ general attitudes toward the ad and the advertised product. A humor appeal ... -
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi; Knöferle, Klemens; Warlop, Luk (Peer reviewed; Journal article, 2023)An online experiment and a large-scale correlational study show that the effects of a humor appeal in product advertising go beyond consumers’ general attitudes toward the ad and the advertised product. A humor appeal ... -
What drives sound symbolism? Different acoustic cues underlie sound-size and sound-shape mappings
Knöferle, Klemens; Li, Jixing; Maggioni, Emanuela; Spence, Charles (Journal article; Peer reviewed, 2017)Sound symbolism refers to the non-arbitrary mappings that exist between phonetic properties of speech sounds and their meaning. Despite there being an extensive literature on the topic, the acoustic features and psychological ...