Browsing BI Open by Author "Hunneman, Auke"

Now showing items 1-10 of 10

    • Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness 

      Romeo, Elena; Jensen, Henrik; Hunneman, Auke; Velasco, Carlos (Peer reviewed; Journal article, 2022)
      Packaging and label design are crucial in facilitating the perception of brand premiumness. However, we know relatively little about how common design characteristics used in a product’ packaging affect consumers' perception ...

    • Evaluating store location and department composition based on spatial heterogeneity in sales potential 

      Hunneman, Auke; Bijmolt, Tammo H.A.; Elhorst, J. Paul (Peer reviewed; Journal article, 2023)
      In this paper, we extend a retail location evaluation model with the possibility to include the effect of department size adaptation at the store level. We relate department-level store sales to a store's competitive and ...

    • The Impact of Hard Discounter Presence on Store Satisfaction and Store Loyalty 

      Hunneman, Auke; Verhoef, Peter; Sloot, Laurens (Journal article; Peer reviewed, 2020)
      Hard discounters, such as Aldi and Lidl, have become more important in the last decade. Recent research suggests that the presence of a hard discounter (HD) decreases customers’ share of wallet. In this study, we aim to ...

    • Speed of internationalization of new ventures and survival in export markets 

      Gripsrud, Geir; Hunneman, Auke; Solberg, Carl Arthur (Peer reviewed; Journal article, 2023)
      Speed of internationalization may refer to how early a new venture goes abroad as well as how fast it expands its activities post-entry. The present paper incorporates both aspects and analyzes to what extent several ...

    • Speed of internationalization of new ventures and survival in export markets 

      Gripsrud, Geir; Solberg, Carl Arthur; Hunneman, Auke (Peer reviewed; Journal article, 2023)
      Speed of internationalization may refer to how early a new venture goes abroad as well as how fast it expands its activities post-entry. The present paper incorporates both aspects and analyzes to what extent several ...

    • Store sales evaluation and prediction using spatial panel data models of sales components 

      Hunneman, Auke; Elhorst, J. Paul; Bijmolt, Tammo H. A. (Journal article; Peer reviewed, 2021)
      This paper sets out a general framework for store sales evaluation and prediction. The sales of a retail chain with multiple stores are first decomposed into five components, and then each component is explained by store, ...

    • Store skjevheter ved bruk av stordata? 

      Hunneman, Auke (Journal article, 2018)
      Skaper bruk av stordata store skjevheter? Til tross for at tilgangen av stordata har bidratt til store endringer i hvordan vi designer forretningsmodeller, og fortsatt vil være en viktig driver i denne utviklingen, har ...

    • The impact of consumer confidence on store satisfaction and share of wallet formation 

      Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. (Journal article; Peer reviewed, 2015)
      For retailer managers, it is crucial to understand the relationships between customers’ store attribute evaluations, satisfaction, and share of wallet as well as how these relationships change over time depending on the ...

    • The moderating role of shopping trip type in store satisfaction formation 

      Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. (Journal article; Peer reviewed, 2017)
      Consumers may weigh store attributes differently depending on the type of shopping trip. For example, fill-in shoppers likely value convenience, due to the ad-hoc nature and urgency of such trips. However, no study has yet ...

    • Å estimere handelsområder uten å følge kundene hjem 

      Hunneman, Auke; van Oest, Rutger D. (Journal article; Peer reviewed, 2012)
      Det er svært viktig å forstå den geografiske utstrekningen for varehandelsområder i detaljhandel. Gjeldende metoder for å tegne opp varehandelsområder er basert på undersøkelser og data fra lojalitetskort. Disse tilnærmingene ...