Blar i BI Open på forfatter "Haflan, Eirill Einarsdatter"
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Tailoring the Consumer Connection: The Role of Personalized Packaging and Gender in Influencing FMCG Purchase Intentions Across Product Categories
Olsen, Merete Gjerde; Haflan, Eirill Einarsdatter (Master thesis, 2023)Inspired by the increased use of personalized packaging as a marketing tool within the fast-moving consumer goods (FMCG) market, this thesis examines the impact of personalized packaging communication on consumer purchase ...