Blar i BI Open på forfatter "Gulstad, Martine Ryan"
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Exploring consumer willingness to share digital personal data for marketing purposes in a blockchain-based system where consumers control and are incentivized by micropayments for their data
Gulstad, Martine Ryan; Klevrud, Guro (Master thesis, 2023)Most webpages today perform some sort of tracking, gathering information about internet users through “cookies”, which are used for creating personalized advertising to target consumers. As regulations are becoming stricter ...