Browsing BI Open by Author "Fok, Dennis"

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    • Reward redemption effects in a loyalty program when customers choose how much and when to redeem 

      Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; Bijmolt, Tammo H.A. (Journal article; Peer reviewed, 2014)
      The redemption of loyalty program (LP) rewards has an important impact on LP members’ behavior, particularly on purchase behavior before and after redeeming a reward. However, little is known about the interplay between ...

    • Synergistic and cannibalization effects in a partnership loyalty program 

      Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; Bijmolt, Tammo H.A. (Journal article; Peer reviewed, 2020)
      The implicit promise of a partnership in a loyalty program (LP) is that the partners will gain new customers and the LP will reinforce the loyalty to focal partners. Although customers may be encouraged to cross-purchase ...