Browsing BI Open by Author "Elliot, Andrew J."
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The relation between symmetry in food packaging and approach and avoidance words
Velasco, Carlos; Pathak, Abhishek; Woods, Andy T.; Corredor, Andres; Elliot, Andrew J. (Journal article; Peer reviewed, 2019)Research on aesthetic science has demonstrated that people generally prefer symmetrical over asymmetrical compositions. However, it remains unclear whether and how such compositions relate to the concepts of approach and ...