Browsing BI Open by Author "Dypedal, Oliver"

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Misbehavior or ‘Noblesse Oblige’?: Propensity to cheat after preferential customer treatment in loyalty programs

Dypedal, Oliver; Ekse, Håkon Storsand (Master thesis, 2020)

This paper is centered around preferential treatment in loyalty programs, and how it affects the customers’ probability to engage in fraudulent behavior. Through an experimental survey this paper intended to provide ...