• Advancing research on loyalty programs: a future research agenda 

      Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; Basso, Leonardo J.; Dorotic, Matilda; Kopalle, Praveen; Minnema, Alec; Mijnlieff, Willem Jan; Wünderlich, Nancy V. (Journal article; Peer reviewed, 2015)
      Despite the growing literature on loyalty program (LP) research, many questions remain underexplored. Driven by advancements in information technology, marketing analytics, and consumer interface platforms (e.g., mobile ...
    • Hvordan kan bedrifter gjøre best nytte av kundelojalitetsprogrammer? 

      Dorotic, Matilda; Olsen, Line Lervik (Journal article; Peer reviewed, 2013)
      En av de største trendene på tvers av alle markeder er bruken av ulike kundelojalitetsprogrammer (KLP-er). Men det er dyrt å skape kundelojalitetsprogrammer som gir god effekt, og kampen om kundene er hard. Derfor er ...
    • Keeping Loyalty Programs Fit for the Digital Age 

      Dorotic, Matilda (Journal article, 2019)
      The omnipresence of loyalty programs (LP) across markets shows that LPs have been one of the most prominent business trends of the last two decades. Besides their traditional stronghold among airlines and grocery retailers, ...
    • Local civil-mindedness on the internet as the basis for fundraising segmentation: sociological, marketing determinants and the empirical analysis 

      Alfirevic, Niksa; Pavicic, Jurica; Dorotic, Matilda; Pavlovic, Danijela Krizman (Journal article; Peer reviewed, 2015)
      The purpose of this paper is to introduce a new practice, i.e. tool for online fundraising in nonprofit organizations, based on the assessment of Internet-induced local civic mindedness (INLCM) as a segmentation approach. ...
    • Reward redemption effects in a loyalty program when customers choose how much and when to redeem 

      Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; Bijmolt, Tammo H.A. (Journal article; Peer reviewed, 2014)
      The redemption of loyalty program (LP) rewards has an important impact on LP members’ behavior, particularly on purchase behavior before and after redeeming a reward. However, little is known about the interplay between ...