Browsing BI Open by Author "Dokken, Helena Elise"

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To disguise or disclose? The effects of sponsorship disclosure on the recognition and evaluation of sponsored content on Instagram

Gregersen, Malin Christine; Dokken, Helena Elise (Master thesis, 2018)

This study investigates the implications of disclosures in sponsored posts on Instagram. The background for this study is the development of Instagram as an advertising platform with an enormous reach and influence. In ...