Browsing BI Open by Author "Caruelle, Delphine"

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The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action

Caruelle, Delphine; Gustafsson, Anders; Shams, Poja; Lervik-Olsen, Line (Journal article; Peer reviewed, 2019)

Electrodermal activity (EDA) is a psychophysiological indicator of emotional arousal. EDA measurement was first employed in consumer research in 1979 but has been scarcely used since. In the past decade, the ease of access ...