Blar i BI Open på forfatter "Blanchard, Simon J"
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Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
Blanchard, Simon J; Goldenberg, Jacob; Pauwels, Koen; Schweidel, David A. (Peer reviewed; Journal article, 2022)As stated in the mission of the Journal of Consumer Research (JCR) (2022) and a recent editorial (Schmitt et al. 2022), JCR is a multi-disciplinary journal where consumer research provides insights about consumers and ...