Browsing BI Open by Author "Bijmolt, Tammo H.A."

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Evaluating store location and department composition based on spatial heterogeneity in sales potential

Hunneman, Auke; Bijmolt, Tammo H.A.; Elhorst, J. Paul (Peer reviewed; Journal article, 2023)

In this paper, we extend a retail location evaluation model with the possibility to include the effect of department size adaptation at the store level. We relate department-level store sales to a store's competitive and ...
Reward redemption effects in a loyalty program when customers choose how much and when to redeem

Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; Bijmolt, Tammo H.A. (Journal article; Peer reviewed, 2014)

The redemption of loyalty program (LP) rewards has an important impact on LP members’ behavior, particularly on purchase behavior before and after redeeming a reward. However, little is known about the interplay between ...
Synergistic and cannibalization effects in a partnership loyalty program

Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; Bijmolt, Tammo H.A. (Journal article; Peer reviewed, 2020)

The implicit promise of a partnership in a loyalty program (LP) is that the partners will gain new customers and the LP will reinforce the loyalty to focal partners. Although customers may be encouraged to cross-purchase ...