Browsing BI Open by Author "Bentsen, Adina Litlere"
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Self-service technology versus human interaction : a study of how customers respond differently to human and machine in credence based service encounters
Pauli, Ina Christine Kreutz; Bentsen, Adina Litlere (Master thesis, 2017)Self-service technologies (SST) have been introduced extensively and promoted to replace traditional service encounters with human interaction (HI) in the last years. Advances in digital technologies and artificial ...