Blar i BI Open på forfatter "Barbosa Escobar, Francisco"
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Getting started with virtual reality for sensory and consumer science: Current practices and future perspectives
Wang, Qian Janice; Barbosa Escobar, Francisco; Alves Da Mota, Patricia; Velasco, Carlos (Journal article; Peer reviewed, 2021)While virtual reality (VR) has become increasingly popular in food-related research, there has been a lack of clarity, precision, and guidelines regarding what exactly constitutes a virtual reality study, as well as the ... -
Impossible (food) experiences in extended reality
Velasco, Carlos; Barbosa Escobar, Francisco; Petit, Olivia; Wang, Qian Janice (Journal article; Peer reviewed, 2021)We introduce a model to think about impossible experiences in mixed and virtual reality, while emphasizing the role of said experiences in the context of food. This reality-impossibility model includes two continua, namely, ... -
Paradoxes, challenges, and opportunities in the context of ethical customer experience management
Velasco, Carlos; Reinoso-Carvalho, Felipe; Barbosa Escobar, Francisco; Gustafsson, Anders; Petit, Olivia (Journal article; Peer reviewed, 2024)This article examines paradoxes, challenges, and opportunities in the context of ethical customer experience management. Central to this discussion are different stakeholders such as firms, customers, policymakers, regulators, ... -
Searching for the sound of premium beer
Almiron, Paula; Barbosa Escobar, Francisco; Pathak, Abhishek; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2020)One common definition of premiumness is as a higher quality and more expensive variant of a product than other members of the category or reference class. Premiumness can effectively be conveyed by means of different sensory ... -
The temperature of emotions
Barbosa Escobar, Francisco; Velasco, Carlos; Motoki, Kosuke; Byrne, Derek V.; Wang, Qian Janice (Journal article; Peer reviewed, 2021)Emotions and temperature are closely related through embodied processes, and people seem to associate temperature concepts with emotions. While this relationship is often evidenced by everyday language (e.g., cold and warm ... -
Virtual terroir and the premium coffee experience
Barbosa Escobar, Francisco; Petit, Olivia; Velasco, Carlos (Journal article; Peer reviewed, 2021)With its origin-centric value proposition, the specialty coffee industry seeks to educate consumers about the value of the origin of coffee and how the relationship with farmers ensures quality and makes coffee a premium ...