Browsing BI Open by Author "Børresen, Julie"
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Who is posting the brand-related content (BRC) on Instagram and do they earn profit? Consumers’ response to BRC post on Instagram
Børresen, Julie; Khawas, Isha (Master thesis, 2023)Growing use of social media and predicted increases in the social media marketing trend necessitates an understanding of how different social media elements work. This study focuses on finding how the brand-related content ... -
Who is posting the brand-related content (BRC) on Instagram and do they earn profit? Consumers’ response to BRC post on Instagram
Børresen, Julie; Khawas, Isha (Master thesis, 2023)Growing use of social media and predicted increases in the social media marketing trend necessitates an understanding of how different social media elements work. This study focuses on finding how the brand-related content ...