Browsing BI Open by Author "Andersen, Thea-Elise Stensrød"
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Can Protection Motivation Theory and Moral Licensing Explain Consumer Behaviour During the Covid-19 Pandemic?
Gjørv, Malin Albertsen; Andersen, Thea-Elise Stensrød (Master thesis, 2021)This thesis addresses how protection motivation theory and moral licensing can explain consumer behaviour in times of crisis, using the Covid-19 pandemic as a context for the research. The results of 53 in-depth interviews ...