Browsing BI Open by Subject "value"
Now showing items 1-2 of 2
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Pricing innovation: The anchoring effect in patent valuation
(Peer reviewed; Journal article, 2024)Prior literature has long recognized the substantial economic value that patents hold in the market. Yet, we know much less about the valuation process, i.e., how market audiences estimate (or determine) the value of newly ... -
What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding
(Peer reviewed; Journal article, 2023)Non-fungible tokens (NFTs) are unique digital assets that exist in a given blockchain. NFT projects, containing unique collections of these assets, are blockchain-based companies that deliver value to customers. Why do ...