Blar i BI Open på emneord "television commercials"
Viser treff 1-1 av 1
-
The relative performance of TV sponsorship versus television spot advertising
(Journal article; Peer reviewed, 2012)Purpose To compare the relative performance of TV sponsorships with the industry standard 30-second TV spot advertising on achieving common communication goals. Design/Methodology/Approach The two mediums are tested ...