Blar i BI Open på emneord "markedsføringsledelse marketing management strategisk strategic "
Viser treff 1-1 av 1
-
Social communication : the impact of online customer reviews on purchase intention
(Master thesis, 2013-02-13)Consumer-generated product reviews have proliferated online. Driven by the notion that customers’ decision to purchase a product is influenced by the information they obtain from online customer reviews, this thesis examines ...