Browsing BI Open by Subject "Face filter"

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'What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being

Javornik, Ana; Marder, Ben; Barhorst, Jennifer Brannon; McLean, Graeme; Rogers, Yvonne; Marshall, Paul; Warlop, Luk (Journal article; Peer reviewed, 2021)

Augmented reality (AR) filters are a popular social media feature affording users a variety of visual effects. Despite their widespread use, no research to date has examined either ‘why’ people use them (i.e., motivations) ...