Browsing BI Open by Journals "Perceptual and Motor Skills"
Now showing items 1-2 of 2
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Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands
(Peer reviewed; Journal article, 2021)This study investigated implicit and explicit memory effects of sexual and non-sexual advertisements embedded in either a sexual or non-sexual program among women viewers. We predicted that sexual appeals would facilitate ... -
Sex Does Not Sell: The Effect of Sexual Content on Advertisement Effectiveness and Interference with Memory for Program Information
(Peer reviewed; Journal article, 2022)Does increasing the sexual content of advertisements lead, though memory processes, to greater sales? By employing a between-participants design, we aimed to explore how sexual advertising affects explicit and implicit ...