Blar i BI Open på tidsskrift "Journal of Consumer Research"
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Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
(Peer reviewed; Journal article, 2022)As stated in the mission of the Journal of Consumer Research (JCR) (2022) and a recent editorial (Schmitt et al. 2022), JCR is a multi-disciplinary journal where consumer research provides insights about consumers and ... -
Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator
(Journal article; Peer reviewed, 2020)Previous research has highlighted the effects of receiving interpersonal touch on persuasion. In contrast, we examine initiating touch. Individuals instructed to touch engage in egocentric projection in which they project ...