Browsing BI Open by Journals "Journal of Business-to-Business Marketing"

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    • If the supplier’s human capital walks away, where would the customer go? 

      Biong, Harald; Ulvnes, Arne M. (Journal article; Peer reviewed, 2011)
      Purpose: Professional service firms’ clients often develop stronger attachments to their key contact employee than to the service firm. Since professionals are highly mobile, buyers of professional business services ...