Browsing BI Open by Journals "Economic Research – Ekonomska Istraživanja"
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Local civil-mindedness on the internet as the basis for fundraising segmentation: sociological, marketing determinants and the empirical analysis (Journal article; Peer reviewed, 2015)The purpose of this paper is to introduce a new practice, i.e. tool for online fundraising in nonprofit organizations, based on the assessment of Internet-induced local civic mindedness (INLCM) as a segmentation approach. ...