Blar i BI Open på forfatter "Vercic, D."
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The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices
Zerfass, Ansgar; Vercic, D.; Wiesenberg, M. (Journal article; Peer reviewed, 2016)The article reviews the status of media relations in Europe while it reflects the upcoming media shift from mass mediated communication to own produced and delivered content by strategic communicators. The literature review ...