Blar i BI Open på forfatter "Thapaliya, Surendra"
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The Effectiveness of Split-screen Television Advertisement: An Eye-tracking Study
Limseth, Tobias Dalgaard; Thapaliya, Surendra (Master thesis, 2018)In the regular format (full-screen) of advertisement, viewers have multiple ways to avoid exposures to the advertisement. To reduce such Ad avoidance behavior, another form for television advertising, the split-screen ...