Browsing BI Open by Author "Qismat, Temor"
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Comparison of classical RFM models and Machine learning models in CLV prediction
Qismat, Temor; Feng, Yan (Master thesis, 2020)This study analyzes the difference between classical RFM models and Machine Leaning (ML) models when calculating CLV with transactional data. In this paper we run different programs to analyze the CLV value by using ...