Blar i BI Open på forfatter "Peattie, Ken"
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Consumer Ethics Research: Reframing the Debate About Consumption for Good
Brinkmann, Johannes; Peattie, Ken (Journal article; Peer reviewed, 2009)Consumer ethics is an underdeveloped specialism of business and marketing ethics, within which most publications have focused on bad rather than on good ethics, and on consumer dishonesty rather than on consumer idealism ...