• Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy 

      Dwivedi, Yogesh K.; Hughes, Laurie; Baabdullah, Abdullah M.; Ribeiro-Navarrete, Samuel; Giannakis, Mihalis; Al-Debei, Mutaz M.; Dennehy, Denis; Metri, Bhimaraya; Buhalis, Dimitrios; Cheung, Christy M.K.; Conboy, Kieran; Doyle, Ronan; Dubey, Rameshwar; Dutot, Vincent; Felix, Reto; Goyal, D.P.; Gustafsson, Anders; Hinsch, Chris; Jebabli, Ikram; Janssen, Marijn; Kim, Young-Gab; Kim, Jooyoung; Koos, Stefan; Kreps, David; Kshetri, Nir; Kumar, Vikram; Ooi, Keng-Boon; Papagiannidis, Savvas; Pappas, Ilias; Polyviou, Ariana; Park, Sang-Min; Pandey, Neeraj; Queiroz, Maciel M.; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Shirish, Anuragini; Sigala, Marianna; Spanaki, Konstantina; Wei-Han Tan, Garry; Tiwari, Manoj Kumar; Viglia, Giampaolo; Wamba, Samuel Fosso (Journal article; Peer reviewed, 2022)
      The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual ...
    • Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy 

      Dwivedi, Yogesh K.; Hughes, Laurie; Baabdullah, Abdullah M.; Ribeiro-Navarrete, Samuel; Giannakis, Mihalis; Al-Debei, Mutaz M.; Dennehy, Denis; Metri, Bhimaraya; Buhalis, Dimitrios; Cheung, Christy M.K.; Conboy, Kieran; Doyle, Ronan; Dubey, Rameshwar; Dutot, Vincent; Felix, Reto; Goyal, D.P.; Gustafsson, Anders; Hinsch, Chris; Jebabli, Ikram; Janssen, Marijn; Kim, Young-Gab; Kim, Jooyoung; Koos, Stefan; Kreps, David; Kshetri, Nir; Kumar, Vikram; Ooi, Keng-Boon; Papagiannidis, Savvas; Pappas, Ilias; Polyviou, Ariana; Park, Sang-Min; Pandey, Neeraj; Queiroz, Maciel M.; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Shirish, Anuragini; Sigala, Marianna; Spanaki, Konstantina; Wei-Han Tan, Garry; Tiwari, Manoj Kumar; Viglia, Giampaolo; Wamba, Samuel Fosso (Journal article, 2022)
      The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual ...
    • Metaverse marketing: How the metaverse will shape the future of consumer research and practice 

      Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali Abdallah; Ahn, Sun Joo (Grace); Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared Offei; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna; Veloutsou, Cleopatra; Wirtz, Jochen (Journal article; Peer reviewed, 2022)
      The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ...