Browsing BI Open by Author "Macnamara, Jim"

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Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes.

Zerfass, Ansgar; Macnamara, Jim (Journal article; Peer reviewed, 2017)

The first comprehensive study of public relations (PR) and corporate communication practices across Asia-Pacific countries has found that, despite being an area of rapid growth, evaluation remains limited, is often not ...
Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives

Buhmann, Alexander; Macnamara, Jim; Zerfass, Ansgar (Journal article; Peer reviewed, 2019)

To many, development and adoption of professional standards for measurement and evaluation (M&E) is one of the most promising approaches for advancing public relations practice. In recent years, there has been a surge in ...