Browsing BI Open Archive by Author "MACCHERONI, FRANCESCA"

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Are millennials swiping left on sports? an analysis of the causes behind young people’s apparent lack of interest in sports

MACCHERONI, FRANCESCA (Master thesis, 2019)

A rising concern in many sports markets around the world is the seeming lack of interest in sports among younger people. TV sports viewership from this demographic is frequently down, event attendance is down, even ...