Browsing BI Open by Author "Mørch, Edel Schaaning"
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What are possible growth strategies the Norwegian apple industry can adopt to increase sales of Norwegian apples
Mørch, Edel Schaaning; Fondevik, Hedda Stjern (Master thesis, 2023)This master thesis explores the decrease in consume of Norwegian apples and investigates alternative strategies to boost growth by increasing sales. Through a comprehensive case study, we aimed to identify potential ...