Blar i BI Open på forfatter "Lawrence, Helena"
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Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands
Lawrence, Helena; Furnham, Adrian; McClelland, Alastair (Peer reviewed; Journal article, 2021)This study investigated implicit and explicit memory effects of sexual and non-sexual advertisements embedded in either a sexual or non-sexual program among women viewers. We predicted that sexual appeals would facilitate ...