Browsing BI Open by Author "Lad, Jonas Gjerstad"
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Does the type of power impact customers' expectations of quality and price?
Brenne, Bjørnar; Lad, Jonas Gjerstad (Master thesis, 2020)This study was conducted to examine whether different types of power (expertise, switching costs) leads to a difference in expected quality and fair price perceptions. Additionally, does sense of power mediate the ...