Blar i BI Open på forfatter "Kjekshus, Pernille Hurlen"
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Understanding Underlying Gratifications Behind TikTok Use: A Strategic Marketing Perspective
Kjekshus, Pernille Hurlen; Finseth, Cassandra (Master thesis, 2023)With TikTok taking more place in firms’ marketing efforts, many businesses launch their debut on the platform. Regardless of knowledge and experience, firms post content and buy ads hopeful to reach their initial goals. ...