Blar i BI Open på forfatter "Khawas, Isha"
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Variations in Critical Factors Influencing Blockchain Adoption Across European Industries
Khawas, Isha; Reddy, Kiran Nagaraja (Master thesis, 2023)This paper investigates the factors influencing blockchain technology adoption across various industry sectors in Europe. Through quantitative research involving 74 European blockchain companies, it identifies key trends ... -
Who is posting the brand-related content (BRC) on Instagram and do they earn profit? Consumers’ response to BRC post on Instagram
Børresen, Julie; Khawas, Isha (Master thesis, 2023)Growing use of social media and predicted increases in the social media marketing trend necessitates an understanding of how different social media elements work. This study focuses on finding how the brand-related content ... -
Who is posting the brand-related content (BRC) on Instagram and do they earn profit? Consumers’ response to BRC post on Instagram
Børresen, Julie; Khawas, Isha (Master thesis, 2023)Growing use of social media and predicted increases in the social media marketing trend necessitates an understanding of how different social media elements work. This study focuses on finding how the brand-related content ...