Blar i BI Open på forfatter "Kaufmann, Carsten"
-
Strategic and cultural contexts of real options reasoning in innovation portfolios
Kaufmann, Carsten; Kock, Alexander; Gemünden, Hans Georg (Journal article; Peer reviewed, 2021)Decision makers find creating an innovation portfolio challenging, because more innovative projects are associated with a higher degree of uncertainty. In this study, we investigate the potential benefits of applying real ...