Blar i BI Open på forfatter "Jubbega, Annika"
-
Twitter as driver of stock price
Jubbega, Annika (Master thesis, 2012-04-26)The goal of this research is to examine the dynamic relationship of Twitter and stock price, by examining the effects for the ten most valuable brands according Interbrand (2010): Coca-Cola, IBM, Microsoft, Google, McDonald’s, ...