Blar i BI Open på forfatter "Hanssen, Hans Kristian"
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Is sharing really (car)ing? A quantitative study on the perceived benefits of access-based consumption
Hanssen, Hans Kristian; Fjørtoft, Simen (Master thesis, 2017)Changes in the perception of ownership are at the core of the sharing economy, which size is now estimated to be $15 billion dollars. Consumers have realized that buying access to products for limited time periods ...