Browsing BI Open by Author "Hafskjold, Jenny Hanche"

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Employer Branding and its Impact on Brand Equity : A study examining the influence that different employer branding initiatives have on brand preferences among consumers and employees

Hafskjold, Jenny Hanche; Halle, Felix Alexander Smith (Master thesis, 2022)

For most firms the main objectives are to generate sales and profit. However, behind the bases of generating sales and profits, there are a bunch of strategic issues firms need to overcome when achieving success with its ...