Browsing BI Open by Author "Haeger, Jarling Mathias Kvam"
Now showing items 1-1 of 1
-
Norwegian Salmon : a study of in-store promotions in China
Bang, Marius; Haeger, Jarling Mathias Kvam; Mikkelsen, Guro Johanne; Tomaszewski, Katrine (Bachelor thesis, 2012-11-14)This thesis focuses primarily on two in-store promotions currently used as a marketing strategy by Norwegian Seafood Council to spread the awareness of Norwegian salmon. Due to the uncertainty of the effects of these ...