Blar i BI Open på forfatter "Formilan, Giovanni"
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Relations in Aesthetic Space: How Color Enables Market Positioning
Sgourev, Stoyan V.; Aadland, Erik; Formilan, Giovanni (Peer reviewed; Journal article, 2022)Color is omnipresent, but organizational research features no systematic theory or established method for analyzing it. We develop a relational approach to color, conceptualizing it as a means of positioning relative to a ...